Utilities like the Travel Checklist make sure you’re always adventure-ready. You can through user-reviews and expert-suggestions to experience those hidden jewels along the way. The track is a fresh composition by Mikey.Ī shorter edit of the two-minute film will be on air soon, and digital initiatives have been planned as part of the campaign.The all-new Live Young, Live Free app from Mahindra is a first-of-its-kind mobile app that has been designed just for road trip lovers. A heli-cam was used for the shot where the vehicles are shown making their way through foliage. Directed by Prakash Varma of Nirvana Films, it's been shot in locales as diverse as Ladakh and Kerala. On the creative execution, Mathew revealed that the film took three months to make, including pre-production. Set against the backdrop of India’s humbling, awe inspiring landscape, the film is a call to action, an invitation to set yourself free." Mahindra’s rugged vehicles have the ability to take us away - to take us there - to set us free. We all dream of going away from the things that hold us back, to do things that we have always wanted to do, and see places that we have been visiting in our minds for years.
On an emotional level, the basic proposition was freedom. On the campaign idea, he said, "At one level, the communication task was to depict the omnipresence of Mahindra, being a market leader in the segment, so it's quite a 'scale' film. Robby Mathew, national creative director of the agency, explained that while there have been campaigns for the individual brands earlier, this is the first brand film for all Mahindra utility vehicles. The 'Live young, live free' campaign, which underlines Mahindra’s leadership in the utility vehicles segment, has been created by Interface Communications. A new brand campaign showcasing all of Mahindra Automotive's utility vehicles is currently getting clicked and shared in good measure on social media.
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